John Ferguson Photography Archives - John Ferguson Photography

The Art of Self-Promotion

The Art of Self-Promotion

“#TrumpDavidDuke New book is “How to master the art of being shameless and self promotion””

One of the most important tasks for any photographer is to learn the art of self-promotion. This thorny subject as for many years been a tricky hurdle to overcome. It’s gotten to a stage where it’s leaving me feeling a little overwhelmed.

There’s a fine line between bombarding one’s social media outlets with trivial anecdotal posts from one of my shoots or events, hoping that people will find them interesting or better still book you for their next photosession or commission. The pressure one feels to blog, post to my business Facebook pages, Twitter, Instagram, et al. every week, can leaving you feeling mentally exhausted and a little frustrated. Something which has turned into a chore rather than something fun.

So I’ve decided to concentrate on three main outlets – Instagram, Facebook and my blog. The blog being the most important as I’ve found it actually reaches further on Google than any other medium that I’ve used. I’ve picked up more work and enquiries through my blog than any of the others, which tells me that I should really concentrate more on blogging.

So most mornings(at least 5), I will spend 90 minutes on my three main social outlets before I answer any emails, make any phone calls, etc.

This post is probably more of a self-motivating post if truth is known, but I’m sure there are thousands of you feeling the same, looking for the right rhythm for this crucial piece of self-promotion.

Wish me luck!

 

 

Film Nior B&W portraitsBlack & White fashion PortraitsBlack & White fashion PortraitsBlack & White fashion PortraitsBlack & White fashion PortraitsBlack & White fashion PortraitsBlack & White fashion PortraitsBlack & White Fashion portraitsBlack & White Fashion portraits

Working with BMA Model agency

I recently had the pleasure of working with the BMA model agency. BMA contacted me and asked if I could produce a new set of images for one of their ‘bright new faces.’ It coincided perfectly with an idea that I’ve been toying with for a couple of months. Sometime last year I came across the work from a great Germany photographer called Vincent Peters, he’s now based in the States and primarily works with big brands and celebrities alongside his fashion work. His work caught my eye because of the beautiful way he photographed his subjects. His style is black & white but shot in a Film Noir style of the old Hollywood films of the 30’s and 40’s. I’ve always loved this look and way of lighting subjects. It brings an incredible cinematic feel to the images. The idea behind this style is in using low-key lighting (rather than the evenly exposed 3-point lighting of classical Hollywood cinematography, film noir uses harsh shadows and contrasts of black and white. By careful positioning of the lights, I’m able to produce excellent atmospheric images that work beautifully, especially for fashion and beauty work.

https://www.behance.net/gallery/35060537/Cinematic-film-Noir-inspired-fashion-Portraits
http://www.bmamodels.com/  https://www.facebook.com/BmaModels

https://www.youtube.com/user/BMAmodels

 

The Bildeston Skate ParkSchools Forest Trip, Rendlesham ForestCorbyn-3Corbyn-4Corbyn-2Crobyn-1Children from Kesgrave High School, Ipswich on the Forest Schools nature day at Rendlesham Forset. Children discover evidence of history, geography & nature to learn how humans and nature have shaped the landscape. General pictures during the day.Children from Kesgrave High School, Ipswich on the Forest Schools nature day at Rendlesham Forset. Children discover evidence of history, geography & nature to learn how humans and nature have shaped the landscape. General pictures during the day.Local children trying out the new Skate Park in the village of Bildeston, Suffolk.Woodmans PortraitMother & Daughter lifestyle photo-shoot.Mother & Daughter lifestyle photo-shoot.Invertebrate course with a local community group out on their site visit near the river Gipping in Suffolk,UK, highlight the Suffolk Wildlife Trust's work with community groups/adult courses.Invertebrate course with a local community group out on their site visit near the river Gipping in Suffolk,UK, highlight the Suffolk Wildlife Trust's work with community groups/adult courses.Invertebrate course with a local community group out on their site visit near the river Gipping in Suffolk,UK, highlight the Suffolk Wildlife Trust's work with community groups/adult courses.Lifestyle Photo-Shoot.. Young girl and her new puppyLifestyle Photo-Shoot.. Young girl and her new puppyLifestyle Photo-Shoot.. Young girl and her new puppyLifestyle Photo-Shoot.. Young girl and her new puppyChildren from Kesgrave High School, Ipswich on the Forest Schools nature day at Rendlesham Forset. Children discover evidence of history, geography & nature to learn how humans and nature have shaped the landscape. General pictures during the day.Children from Kesgrave High School, Ipswich on the Forest Schools nature day at Rendlesham Forset. Children discover evidence of history, geography & nature to learn how humans and nature have shaped the landscape. General pictures during the day.Children from Kesgrave High School, Ipswich on the Forest Schools nature day at Rendlesham Forset. Children discover evidence of history, geography & nature to learn how humans and nature have shaped the landscape. General pictures during the day.Children from Kesgrave High School, Ipswich on the Forest Schools nature day at Rendlesham Forset. Children discover evidence of history, geography & nature to learn how humans and nature have shaped the landscape. General pictures during the day.Children from Kesgrave High School, Ipswich on the Forest Schools nature day at Rendlesham Forset. Children discover evidence of history, geography & nature to learn how humans and nature have shaped the landscape. General pictures during the day.Children from Kesgrave High School, Ipswich on the Forest Schools nature day at Rendlesham Forset. Children discover evidence of history, geography & nature to learn how humans and nature have shaped the landscape. General pictures during the day.Children from Kesgrave High School, Ipswich on the Forest Schools nature day at Rendlesham Forset. Children discover evidence of history, geography & nature to learn how humans and nature have shaped the landscape. General pictures during the day.Children from Kesgrave High School, Ipswich on the Forest Schools nature day at Rendlesham Forset. Children discover evidence of history, geography & nature to learn how humans and nature have shaped the landscape. General pictures during the day.Children from Kesgrave High School, Ipswich on the Forest Schools nature day at Rendlesham Forset. Children discover evidence of history, geography & nature to learn how humans and nature have shaped the landscape. General pictures during the day.Lifestyle Photo-Shoot with Sian & ArronLifestyle Photo-Shoot with Sian & ArronJane Barber is the SWTs grazing officer and directly manages or oversees the husbandry of all the Trusts livestock used for conservation grazing. Based at Foxburrow Farm , the farm is used very much as a base for holding animals for work such as shearing, lambing and farrier visits and although they have only a few animals there at the moment,  the majority of livestock are out working on the Heaths at present.  Last few months have been very busy for Jane and her staff, not only with the Lambing season, but also with the shearing which they have all now been bundled up ready for market. Photographs show Jane laying back on the bundles of sheep fleeces with her trusty sheep dog Tay.Lifestyle summer photo shoot Best friendsLifestyle summer photo shoot Best friendsYoung boy...LifestyleLifestyle - Garden Photo shootLifestyle photo-shoot. Teens TripletsLifestyle photo-shoot. Teens, TripletsLifestyle photo shoot-Bildeston Skate ParkThe Bildeston Skate ParkBradfeild Woods-J.Ferguson87 copySuffolk Wildlife Trust Invertebrate courseSchools Forest Trip, Rendlesham ForestSchools Forest Trip, Rendlesham ForestSchools Forest Trip, Rendlesham ForestSchools Forest Trip, Rendlesham ForestSchools Forest Trip, Rendlesham ForestSchools Forest Trip, Rendlesham ForestSchools Forest Trip, Rendlesham ForestSchools Forest Trip, Rendlesham ForestMy Wildlife CampaignSummer girls_DSC4392 copyToby the Gardener-4Triplets-18aThe Bildeston Skate ParkThe Bildeston Skate ParkSuffolk Wildlife Trust Invertebrate courseBradfeild Woods-3Bradfeild Woods-6Bradfeild Woods-5Suffolk Wildlife Trust Invertebrate courseSuffolk Wildlife Trust Invertebrate courseSchools Forest Trip, Rendlesham ForestSchools Forest Trip, Rendlesham ForestSchools Forest Trip, Rendlesham ForestSuffolk Wildlife Trust Invertebrate courseBradfeild Woods-6Bradfeild Woods-5Suffolk Wildlife Trust Invertebrate courseBradfeild Woods-3Suffolk Wildlife Trust Invertebrate course

Lifestyle Photography

It’s a fact that today thousands of magazines around the world, numerous websites and hundreds of outside billboards, bus shelters and advertising posters have all one thing in common. They all carry ‘lifestyle’ images. But what exactly are lifestyle images. Well, according to Wikipedia, lifestyle photography is “a style of portrait / people photography which aims to capture and document real-life events, situations, or milestones in an artistic manner and the art of the everyday.”
I’m personally being asked more and more for lifestyle images, not only from photo agents and libraries but now from private clients too. My business clients want images the show real life experiences from their ‘in the field workers’, workshops, and group activities to better sell their products. Private clients now are seemingly wanting that clean everyday happy family or ‘couples look’ that they’ve seen in those magazines, websites or on Tv adverts.

For my private clients, lifestyle sessions incorporate things that they would typically do. This could be hanging out at home, going to their favourite coffee shop, record shops, clothes or even bookshops. It’s about incorporating “real-life events” into these sessions.
Lifestyle locations are always chosen by clients. I also throw in a few ideas and situations myself, but I always ask them what they’d like to do, with the final choice being there’s. Locations should be special to you, something that you’ll remember. So do you love to take part in a particular sport or are you in to keeping fit? Do you or your kids love to cook, horse riding,  playing on the beach, or just walking the dog?

I act as a fly on the wall photographer, being as discreet as possible. Some people, families need a little direction, this is all good, all sessions are kept as natural as possible. It’s finding the right balance that’s most important to capturing the moments and activities that you’ll remember forever. It’s images that will go into your photo albums, or on your walls, ones that will be showed for many years to come.

If you’re in need of some lifestyle inspiration feel free to check out Logan Cole, Jenny Jimenez, and Tara Whitney.

Get in touch with me if you’d like a series of lifestyle images of yourself, family or as a couple. I’ll help you in producing a great set of images that you’ll love.

I’ve included a selection of lifestyle images here to illustrate my point.

John Ferguson PhotographyWedding film crew-1 Film SuffolkJohn Ferguson Wedding film crew-1 Film Suffolk

Directing opening Scenes on ‘With Love from Suffolk’

Directing opening Scenes on ‘With Love from Suffolk’

While up in Scotland this year enjoying the Edinburgh Fringe Festival with my family, I received a phone call from one of the producers at Film Suffolk. I was asked if I’d like to direct the opening and closing scenes for their latest feature film ‘With Love From…Suffolk’.

With Love From…Suffolk is a feature film of 8 short romantic tales. Set entirely in Suffolk, it’s a funny and tender exploration of relationships – while also being a love letter to our magnificent county of Suffolk.

I was originally asked to supply still promotional photographs for the feature film. But due to my other work commitments I was, unfortunately, unable to find the time to work with the film units on a regular basis. So imagine my surprise went the call came, I couldn’t wait to find out more.

The film being produced jointly by Matthew McGuchan and Julien Mery from Film Suffolk http://www.withlovefromsuffolk.co.uk alongside a host of talented professional film crew members, all volunteering their time and expertise.
We filmed at the elegant Bruisyard Hall Country House, the weather forecast for the day wasn’t good, but luckily we worked around the showers. With the help of around 6o or so actors, crew, and staff members, we managed to produce series of scenes that even Martin Scorsese would have been proud to have put his name too.

You can see the photographs from our day on my fellow photographer’s great blog post here: http://www.dominicwhiten.co.uk/weddings/with-love-from-suffolk-film-shoot-at-bruisyard-hall/

Labour Leader Ed Millaband arriving at the Suffolk University in Ipswich, SuffolkLabour support Julie Ferguson greets the Ed MillabandLabour supports greet the Labour leader Ed MillabandLabour support Julie Ferguson greets the Ed MillabandCrowds gather for Labour Leader Ed Millaband's Visit to Ipswich.Labour supports greet the Labour leader Ed MillabandCrowds gather for Labour Leader Ed Millaband's Visit to Ipswich.Crowds gather for Labour Leader Ed Millaband's Visit to Ipswich.Labour supports greet the Labour leader Ed MillabandLabour supports greet the Labour leader Ed MillabandLabour supports greet the Labour leader Ed MillabandLabour Leader Ed Millaband arriving at the Suffolk University in Ipswich, SuffolkSky Tv crew interview Labour support Julie FergusonLabour Leader Ed Millaband arriving at the Suffolk University in Ipswich, SuffolkLabour Leader Ed Millaband arriving at the Suffolk University in Ipswich, SuffolkCrowds gather for Labour Leader Ed Millaband's Visit to Ipswich.Crowds gather for Labour Leader Ed Millaband's Visit to Ipswich.Terry Hagan delivering a message about his local youth enterpriseCrowds gather for Labour Leader Ed Millaband's Visit to Ipswich.Labour supports greet the Ed MillabandLabour supports greet the Ed MillabandCrowds gather for Labour Leader Ed Millaband's Visit to Ipswich.Labour Leader Ed Millaband arriving at the Suffolk University in Ipswich, Suffolk

Labour Leader Ed Milliband’s visit to Ipswich

Labour leader Ed Milliband visited Ipswich this week, part of his UK election campaign tour whilst also supporting his parties local candidate David Ellesmere. My wife Julie & I were invited to meet the Mr Milliband so I took the opportunity to take a selection images of his visit. I spent the best part of thirty years photographing politicians and election campaigns for various newspapers, so old habits die hard, I couldn’t resist the urge to get a few frames of the hullabaloo created by his visit to my local town. He’s definately a hit with certain selection of local ladies in Suffolk.

www.johnferguson.co.uk 

Felixstowe SwimscapesFelixstowe SwimscapesFelixstowe SwimscapesFelixstowe SwimscapesFelixstowe SwimscapesFelixstowe SwimscapesFelixstowe SwimscapesFelixstowe SwimscapesFelixstowe SwimscapesFelixstowe SwimscapesFelixstowe SwimscapesFelixstowe SwimscapesFelixstowe SwimscapesFelixstowe SwimscapesFelixstowe SwimscapesFelixstowe Seacapers

felixstowe swimscapes outdoor swimming

  • On a bitterly cold morning in February I joined a happy bunch of people who together all belong to the Felixstowe Swimscapes. A hardy bunch of individuals who come together every Saturday morning, come rain, come shine or snow, or even worse, to swim across a part of the Felixstowe shoreline. I was wearing my thermals trying to keep out the bracing cold wind, which felt more like minus 5 rather just over 5 degrees. What would make seemingly shane intelligent people venture out in the middle of winter into the bitterly cold seawater? Well the answer to that question is just pure and simple, a love for swimming, and it doesn’t matter where they swim, just as long as they can test themselves in all conditions. These hardly souls who numbered up to twenty and are still actively looking for new members. Check out their Facebook page here: https://www.facebook.com/FelixstoweSwimscapes
    You can see more images here on my Behance page https://www.behance.net/johnferguson

Smartphone Project coming!

I’ve been meaning to post a few items here on my blog for sometime now, but work, business and family seemed to have taken up the majority of my time. Well I’m happy to say that I’ve been fairly productive and busy with a combination of personal photo shoots, commissions plus some exciting up coming new photo concepts and ideas. The variety of recent photo commissions have ranged from working with a local fashion boutique, a wildlife charity, working with Sea swimmers, shadowing Paramedic’s around London and putting the finishing touches on a new personal project with the giant Felixstowe Port here in Suffolk.

I’ve been  looking into a new smartphone project entitled ‘Every one has a Secret’. I’m trying to find the right photo filter for the project which is proving difficult as there are so many on the market. But I’ve narrowed it down now to a few great looking filters so I’ll soon being shooting my project and hope it will prove enlightening and interesting to you guys.

‘Even it up’ on the Underground.

A great resource for Photo news

A FANTASTIC SOURCE OF PHOTOGRAPHY NEWS FOR A PHOTO LOVERS

I’m always on the look out for the latest photography news, features on other photographers, photo tips and any other information focused on photography, but finding that one place where every thing is nicely laid out, easy to use and more to the point interesting, can be a problem. Everyone is time conscious these days, and since I’ve entered the freelance market, time is so much more precious for me.

I be reading that one of the keys to success within social media is sharing information relevant to your chosen / targeted audience. Well for everyone interested in good photography, the latest news on new equipment, features on the innovate and brilliant photographers plus a host of other photographic related subjects, let me introduce you to “World Photography News”

Its a place aimed at saving everyone the hassle and time of researching.

“World Photography News” is a Flipboard magazine (the app is free to download), updated at least twice a day and which groups all the relevant photography related information in a well designed magazine, easy to read on all platforms (desktops, laptops, tablets, phones…).

More importantly all articles can be easily shared in a single click through the entire range of social networks such as Twitter, Facebook, Google+, etc…

154,000 readers have already subscribed!

Check it out now and SUBSCRIBE HERE for free and you too can start reading as well as sharing quality articles with your audience!

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Growing Pains in Southern Sudan – Even It Up

Growing Pains in Southern Sudan  – Oxfam Even It Up:

My image of the little Amir from the Jamam refugee camp has just been chosen as the main picture for Oxfam ‘Even it up’ 2104 nationwide UK poster and press campaign.

In 2012 I was sent by the Daily Mirror newspaper to Juba in Southern Sudan in North-East Africa to document ‘Liberation Day’. The birth of a new country, the Republic of South Sudan. A great job and a real privilege to be at the birth of the world’s newest nation. After years of bloody fighting and political turmoil between the Islamic government in north and the separatists in the south, it was agreed that Sudan should be divided into two separate countries. Sudan was the world’s 10th largest country. One year on from that momentous day I was asked to go back to Sudan with the UK Aid charity, Oxfam. I and feature writer Ros Wynne Jones were there to cover the countries first anniversary, to see how the country was progress during that last 12 months. Well its fair to say that Southern Sudan is running on empty, fighting as broken out again, the country is broke and the rebels seem to be in charge of what limited authority there is. It was never going to be an easy process, and self rule was never going to be a panacea the country was hoping for, but maybe it’s a little too early to rush to judgement. So these growing pains in Southern Sudan, the world’s newest country will have to be endure for a little while longer. But if there’s one thing Southern Sudan has on its hands is time, time to repair and hopefully move on.

Check out the link here: http://bit.ly/QriPsH