News Archives - John Ferguson Photography

The Art of Self-Promotion

The Art of Self-Promotion

“#TrumpDavidDuke New book is “How to master the art of being shameless and self promotion””

One of the most important tasks for any photographer is to learn the art of self-promotion. This thorny subject as for many years been a tricky hurdle to overcome. It’s gotten to a stage where it’s leaving me feeling a little overwhelmed.

There’s a fine line between bombarding one’s social media outlets with trivial anecdotal posts from one of my shoots or events, hoping that people will find them interesting or better still book you for their next photosession or commission. The pressure one feels to blog, post to my business Facebook pages, Twitter, Instagram, et al. every week, can leaving you feeling mentally exhausted and a little frustrated. Something which has turned into a chore rather than something fun.

So I’ve decided to concentrate on three main outlets – Instagram, Facebook and my blog. The blog being the most important as I’ve found it actually reaches further on Google than any other medium that I’ve used. I’ve picked up more work and enquiries through my blog than any of the others, which tells me that I should really concentrate more on blogging.

So most mornings(at least 5), I will spend 90 minutes on my three main social outlets before I answer any emails, make any phone calls, etc.

This post is probably more of a self-motivating post if truth is known, but I’m sure there are thousands of you feeling the same, looking for the right rhythm for this crucial piece of self-promotion.

Wish me luck!

 

 

The Bildeston Skate ParkSchools Forest Trip, Rendlesham ForestCorbyn-3Corbyn-4Corbyn-2Crobyn-1Children from Kesgrave High School, Ipswich on the Forest Schools nature day at Rendlesham Forset. Children discover evidence of history, geography & nature to learn how humans and nature have shaped the landscape. General pictures during the day.Children from Kesgrave High School, Ipswich on the Forest Schools nature day at Rendlesham Forset. Children discover evidence of history, geography & nature to learn how humans and nature have shaped the landscape. General pictures during the day.Local children trying out the new Skate Park in the village of Bildeston, Suffolk.Woodmans PortraitMother & Daughter lifestyle photo-shoot.Mother & Daughter lifestyle photo-shoot.Invertebrate course with a local community group out on their site visit near the river Gipping in Suffolk,UK, highlight the Suffolk Wildlife Trust's work with community groups/adult courses.Invertebrate course with a local community group out on their site visit near the river Gipping in Suffolk,UK, highlight the Suffolk Wildlife Trust's work with community groups/adult courses.Invertebrate course with a local community group out on their site visit near the river Gipping in Suffolk,UK, highlight the Suffolk Wildlife Trust's work with community groups/adult courses.Lifestyle Photo-Shoot.. Young girl and her new puppyLifestyle Photo-Shoot.. Young girl and her new puppyLifestyle Photo-Shoot.. Young girl and her new puppyLifestyle Photo-Shoot.. Young girl and her new puppyChildren from Kesgrave High School, Ipswich on the Forest Schools nature day at Rendlesham Forset. Children discover evidence of history, geography & nature to learn how humans and nature have shaped the landscape. General pictures during the day.Children from Kesgrave High School, Ipswich on the Forest Schools nature day at Rendlesham Forset. Children discover evidence of history, geography & nature to learn how humans and nature have shaped the landscape. General pictures during the day.Children from Kesgrave High School, Ipswich on the Forest Schools nature day at Rendlesham Forset. Children discover evidence of history, geography & nature to learn how humans and nature have shaped the landscape. General pictures during the day.Children from Kesgrave High School, Ipswich on the Forest Schools nature day at Rendlesham Forset. Children discover evidence of history, geography & nature to learn how humans and nature have shaped the landscape. General pictures during the day.Children from Kesgrave High School, Ipswich on the Forest Schools nature day at Rendlesham Forset. Children discover evidence of history, geography & nature to learn how humans and nature have shaped the landscape. General pictures during the day.Children from Kesgrave High School, Ipswich on the Forest Schools nature day at Rendlesham Forset. Children discover evidence of history, geography & nature to learn how humans and nature have shaped the landscape. General pictures during the day.Children from Kesgrave High School, Ipswich on the Forest Schools nature day at Rendlesham Forset. Children discover evidence of history, geography & nature to learn how humans and nature have shaped the landscape. General pictures during the day.Children from Kesgrave High School, Ipswich on the Forest Schools nature day at Rendlesham Forset. Children discover evidence of history, geography & nature to learn how humans and nature have shaped the landscape. General pictures during the day.Children from Kesgrave High School, Ipswich on the Forest Schools nature day at Rendlesham Forset. Children discover evidence of history, geography & nature to learn how humans and nature have shaped the landscape. General pictures during the day.Lifestyle Photo-Shoot with Sian & ArronLifestyle Photo-Shoot with Sian & ArronJane Barber is the SWTs grazing officer and directly manages or oversees the husbandry of all the Trusts livestock used for conservation grazing. Based at Foxburrow Farm , the farm is used very much as a base for holding animals for work such as shearing, lambing and farrier visits and although they have only a few animals there at the moment,  the majority of livestock are out working on the Heaths at present.  Last few months have been very busy for Jane and her staff, not only with the Lambing season, but also with the shearing which they have all now been bundled up ready for market. Photographs show Jane laying back on the bundles of sheep fleeces with her trusty sheep dog Tay.Lifestyle summer photo shoot Best friendsLifestyle summer photo shoot Best friendsYoung boy...LifestyleLifestyle - Garden Photo shootLifestyle photo-shoot. Teens TripletsLifestyle photo-shoot. Teens, TripletsLifestyle photo shoot-Bildeston Skate ParkThe Bildeston Skate ParkBradfeild Woods-J.Ferguson87 copySuffolk Wildlife Trust Invertebrate courseSchools Forest Trip, Rendlesham ForestSchools Forest Trip, Rendlesham ForestSchools Forest Trip, Rendlesham ForestSchools Forest Trip, Rendlesham ForestSchools Forest Trip, Rendlesham ForestSchools Forest Trip, Rendlesham ForestSchools Forest Trip, Rendlesham ForestSchools Forest Trip, Rendlesham ForestMy Wildlife CampaignSummer girls_DSC4392 copyToby the Gardener-4Triplets-18aThe Bildeston Skate ParkThe Bildeston Skate ParkSuffolk Wildlife Trust Invertebrate courseBradfeild Woods-3Bradfeild Woods-6Bradfeild Woods-5Suffolk Wildlife Trust Invertebrate courseSuffolk Wildlife Trust Invertebrate courseSchools Forest Trip, Rendlesham ForestSchools Forest Trip, Rendlesham ForestSchools Forest Trip, Rendlesham ForestSuffolk Wildlife Trust Invertebrate courseBradfeild Woods-6Bradfeild Woods-5Suffolk Wildlife Trust Invertebrate courseBradfeild Woods-3Suffolk Wildlife Trust Invertebrate course

Lifestyle Photography

It’s a fact that today thousands of magazines around the world, numerous websites and hundreds of outside billboards, bus shelters and advertising posters have all one thing in common. They all carry ‘lifestyle’ images. But what exactly are lifestyle images. Well, according to Wikipedia, lifestyle photography is “a style of portrait / people photography which aims to capture and document real-life events, situations, or milestones in an artistic manner and the art of the everyday.”
I’m personally being asked more and more for lifestyle images, not only from photo agents and libraries but now from private clients too. My business clients want images the show real life experiences from their ‘in the field workers’, workshops, and group activities to better sell their products. Private clients now are seemingly wanting that clean everyday happy family or ‘couples look’ that they’ve seen in those magazines, websites or on Tv adverts.

For my private clients, lifestyle sessions incorporate things that they would typically do. This could be hanging out at home, going to their favourite coffee shop, record shops, clothes or even bookshops. It’s about incorporating “real-life events” into these sessions.
Lifestyle locations are always chosen by clients. I also throw in a few ideas and situations myself, but I always ask them what they’d like to do, with the final choice being there’s. Locations should be special to you, something that you’ll remember. So do you love to take part in a particular sport or are you in to keeping fit? Do you or your kids love to cook, horse riding,  playing on the beach, or just walking the dog?

I act as a fly on the wall photographer, being as discreet as possible. Some people, families need a little direction, this is all good, all sessions are kept as natural as possible. It’s finding the right balance that’s most important to capturing the moments and activities that you’ll remember forever. It’s images that will go into your photo albums, or on your walls, ones that will be showed for many years to come.

If you’re in need of some lifestyle inspiration feel free to check out Logan Cole, Jenny Jimenez, and Tara Whitney.

Get in touch with me if you’d like a series of lifestyle images of yourself, family or as a couple. I’ll help you in producing a great set of images that you’ll love.

I’ve included a selection of lifestyle images here to illustrate my point.

John Ferguson PhotographyWedding film crew-1 Film SuffolkJohn Ferguson Wedding film crew-1 Film Suffolk

Directing opening Scenes on ‘With Love from Suffolk’

Directing opening Scenes on ‘With Love from Suffolk’

While up in Scotland this year enjoying the Edinburgh Fringe Festival with my family, I received a phone call from one of the producers at Film Suffolk. I was asked if I’d like to direct the opening and closing scenes for their latest feature film ‘With Love From…Suffolk’.

With Love From…Suffolk is a feature film of 8 short romantic tales. Set entirely in Suffolk, it’s a funny and tender exploration of relationships – while also being a love letter to our magnificent county of Suffolk.

I was originally asked to supply still promotional photographs for the feature film. But due to my other work commitments I was, unfortunately, unable to find the time to work with the film units on a regular basis. So imagine my surprise went the call came, I couldn’t wait to find out more.

The film being produced jointly by Matthew McGuchan and Julien Mery from Film Suffolk http://www.withlovefromsuffolk.co.uk alongside a host of talented professional film crew members, all volunteering their time and expertise.
We filmed at the elegant Bruisyard Hall Country House, the weather forecast for the day wasn’t good, but luckily we worked around the showers. With the help of around 6o or so actors, crew, and staff members, we managed to produce series of scenes that even Martin Scorsese would have been proud to have put his name too.

You can see the photographs from our day on my fellow photographer’s great blog post here: http://www.dominicwhiten.co.uk/weddings/with-love-from-suffolk-film-shoot-at-bruisyard-hall/

‘Even it up’ on the Underground.

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Growing Pains in Southern Sudan – Even It Up

Growing Pains in Southern Sudan  – Oxfam Even It Up:

My image of the little Amir from the Jamam refugee camp has just been chosen as the main picture for Oxfam ‘Even it up’ 2104 nationwide UK poster and press campaign.

In 2012 I was sent by the Daily Mirror newspaper to Juba in Southern Sudan in North-East Africa to document ‘Liberation Day’. The birth of a new country, the Republic of South Sudan. A great job and a real privilege to be at the birth of the world’s newest nation. After years of bloody fighting and political turmoil between the Islamic government in north and the separatists in the south, it was agreed that Sudan should be divided into two separate countries. Sudan was the world’s 10th largest country. One year on from that momentous day I was asked to go back to Sudan with the UK Aid charity, Oxfam. I and feature writer Ros Wynne Jones were there to cover the countries first anniversary, to see how the country was progress during that last 12 months. Well its fair to say that Southern Sudan is running on empty, fighting as broken out again, the country is broke and the rebels seem to be in charge of what limited authority there is. It was never going to be an easy process, and self rule was never going to be a panacea the country was hoping for, but maybe it’s a little too early to rush to judgement. So these growing pains in Southern Sudan, the world’s newest country will have to be endure for a little while longer. But if there’s one thing Southern Sudan has on its hands is time, time to repair and hopefully move on.

Check out the link here: http://bit.ly/QriPsH

 

Chuka Umunna

Labour leadership.

This week’s press and Tv media as seen mounting speculations about Labour MPs discussing the removal of Ed Miliband as leader. Who could replace him?
Could this man replace Mr.Miliiband? I just received this pdf from Prestige magazine in Singapore who’ve use this image of mine for a feature on charismatic politicians around the world. Could Chuka Umunna become the new leader of the Labour Party?

I’ve Hit The Big Time…In Suffolk

Faces & Places Article

I was fortunate enough to have been asked to feature in an article for a local glossy magazine based in East Anglia. Faces & Places Magazine wanted to know about my celebrity photo shoots with the likes of Naomi Campbell, Ozzy Osbourne, Jon Bon Jovi, Michael Jackson and so on. Check out the article here: http://www.placesandfaces.co.uk/in-the-frame/

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My visit to the Suffolk Show

This year my wife Julie and I decided to take our two kids to the Suffolk Show, it was our first visit, and I have to say I was more than impressed with the whole thing. It was really good to get a true taste of just what the countryside and towns in Suffolk have to offer.

From older traditional trades like farriers, farming and other agricultural businesses, to hundreds of varied trade stands selling everything from
great foods of all kinds, I bought some of the best cheeses I’ve ever tasted! Locally made clothes designers, art work or all kinds, interior designers, sporting events and of course a great range of local beers and ciders too. The show lasts for two days and quite frankly you definitely need both days to see all that’s on offer, the sheer variety of activities and attractions was huge!

The second day even saw Prince Harry come along to judge the ‘best in class’ farm animals, he probably got to pick out the best strawberry jam in the county too!
He went down really well, coverage of Harry’s visit was everywhere around our town for everyone to see.

We could only go for one day, but will definitely be back next year, here’s a selection of images from my day at the County fair.

Getting on the Instagram bandwagon. What am I waiting for!!

johnkeatley copyGreat article about something that I’ve neglected for so many years, but not any more! This series of articles as really opened my eyes to a new way of using my photography skills, which can only be a good thing! Watch this space. These images are from a great US portrait photographer John Keatley. Instagram feed: @johnkeatley Best Of Instagram Portrait Photography

Win a £500 photo shoot with Studio Luxe! – Free to enter prize draw

Comp Postcard FrontTo coincide with the introduction of our new Studio Luxe website, we’ve launched a free to enter photo competition for East Anglia.
All you need to do is to log on and enter your details and choose which luxury photo session you’d like to go for.
You can opt for either the mother and daughter location portrait shoot or a great model makeover location fashion shoot, the choice is yours.
Your name will be added into the competition  and we’ll award one lucky winner for each category.
The draw will take place on June 21st with and the winners will be announce on the 22nd June. The photo shoots taking place during the month of July 2014
So just leave your e-mail address and like our  Facebook page  to have a chance of winning this great competition. Good luck!

http://leadcomps.com/studioluxe/