Creative collaboration on Suffolk fashion commission
Posted on April 26, 2014 by John Ferguson
THE ADVANTAGES OF CREATIVE COLLABORATIONS.
About six months ago I was asked if I wanted to join up with The Eastern Enterprise Hub http://www.eehub.co.uk/programmes/recreate.aspx a dynamic group of partners working together to drive entrepreneurship and skills development with high impact across the East of England with the aim of benefiting the region’s economy. My first thought was no, I’m always weary of these kind of local groups, maybe as I’ve seen too many in London who’s sole aim seems only to get enough bums on seats – just to fulfil certain financial obligations.
Cynical I know… probably too many years working with national newspapers!
But once I got over my cynicism, I found in my group a great selection of creative entrepreneurs from all corners of Suffolk, all looking to push their businesses forward. The Hub gives great support and guidance helping to promote individuals with good business ideas, develop key skills, and providing great commercial expertise. Throughout the year they invite successful Suffolk creative and business entrepreneurs to give advice on how to operate in the creative markets, from developing business and marketing strategies to practical advice from well established Suffolk entrepreneurs. They range from advertising & design studios, accountancy and banking, local council department for arts and events, to social marketing experts. The information I’ve received from the hub in a short space of time as been invaluable and its always enjoyable meeting like-minded creative entrepreneurs who are all on the same path as myself. Its always good to know that your not alone when starting your business, and I’ve met some really good people there.
One of my fellow creative entrepreneurs is Sarah Louise Chatterton. Sarah runs her own fashion label and makes the most beautiful hand printed scarfs and dresses from her studio in Ipswich. http://www.slc-slc.co.uk She had a request from the Times Magazine for pictures of her dresses and scarfs with regards to a up coming Magazine feature. Sarah had seen my work and gushed, “I just love your work!” She’s told me this on a couple of occasions, so naturally when it came to commissioning a good photographer, she just had to come to me!
We found a really cool location, a beautful bird sanctuary tucked away in rural Suffolk, I’m under pain of death if I ever disclosed the whereabouts of this location. All I can say is that it’s truly amazing, with a sandy beach, a fishing lake with wooden jetties, tall grass, swans, rowing boats etc etc, every fashion photographers dream….you gotta check it out.
I took along my Elinchrom Ranger Quadra portable lighting pack, https://www.youtube.com/watch?v=Ul5-UAxmh3Y which is ideal for shoots like this, but I only used the lights for a very short period. Instead I used my big 6×6 silver reflector to bounce light back into the model & the clothes, which worked perfectly. Whenever I can use a reflector, I will always opt for this kind of light. http://www.sunbounce.com/products/reflectors/big
The model Georgia, was great, she was a little shy at first(she’s 15)but regularly models for Sarah. She has a certain look about her which reminded me of Mick Jagger’s ex-wife Jerry Hall who I had the pleasure of photographing before. http://www.studio-luxe.co.uk/#!/index/G0000Bb2tAHGBi5o
Georgia turned out to be a real star, she really got into her role; a carefree, summer party feel on the beach. The pictures worked perfectly. I wanted to go for a cool filmic look for the post production, as this would bring out the best of Sarah’s textures on her designs. In the end we had over a hundred great images to choose from, Sarah was really happy, I was very happy and I hope the Times Saturday Magazine will be equally happy.
I’m primarily a commercial & editorial photographer, but I just loves fashion photography, it’s always been a great source of inspiration for me. I’ve produced some really nice editorial fashion spreads over the years and its something I’d really like to get more involved in again. Now I’m freelancing in a new part of the country, I’ll be able to push through some really cool ideas. I’m in the process of producing a couple of projects with some other amazing designers over this summer and also over the next couple of years. In-fact after working with Sarah on her shoot, we’ve agreed to collaborate with each other again on future ideas and also setting up other projects with creative entrepreneurs, fashion designers and wardrobe creatives from our region.