Working with BMA Model agency
Posted on March 30, 2016 by John Ferguson
I recently had the pleasure of working with the BMA model agency. BMA contacted me and asked if I could produce a new set of images for one of their ‘bright new faces.’ It coincided perfectly with an idea that I’ve been toying with for a couple of months. Sometime last year I came across the work from a great Germany photographer called Vincent Peters, he’s now based in the States and primarily works with big brands and celebrities alongside his fashion work. His work caught my eye because of the beautiful way he photographed his subjects. His style is black & white but shot in a Film Noir style of the old Hollywood films of the 30’s and 40’s. I’ve always loved this look and way of lighting subjects. It brings an incredible cinematic feel to the images. The idea behind this style is in using low-key lighting (rather than the evenly exposed 3-point lighting of classical Hollywood cinematography, film noir uses harsh shadows and contrasts of black and white. By careful positioning of the lights, I’m able to produce excellent atmospheric images that work beautifully, especially for fashion and beauty work.